Music Industry | 9th May, 2025
By Music Publisher India News Desk
Published on May 9, 202
In today’s digital age, where billions of songs are streamed daily across platforms like Spotify, Apple Music, and YouTube, the question arises — how does the industry track each song, pay the right artist, and avoid mix-ups? The answer lies in four letters: ISRC.
What Is ISRC, and Why Should Every Artist Know About It?
ISRC stands for International Standard Recording Code — a 12-character alphanumeric code that serves as the digital DNA of a song or music video. Every time you record and distribute a track, an ISRC ensures your work is globally identifiable.
Unlike copyrights or publishing rights, which deal with ownership of lyrics and compositions, the ISRC is assigned to the actual recorded version of a track — not the written song. Even if you remix, remaster, or record a live version, each version must have its own unique ISRC.
The Structure of an ISRC
Here’s how the ISRC code is structured:
Copy
Edit
IN-ABC-25-00001
IN – Country code (India)
ABC – Code assigned to the label or independent artist
25 – Year of the recording’s registration
00001 – The unique identifier for that specific recording
It’s like the passport number of your song, allowing it to travel the world while being tracked for usage, royalties, and credits.
Why ISRC Is Critical for Indian Artists in 2025
With India's booming independent music scene and rising exports to global playlists, assigning ISRCs has become more crucial than ever. Here’s why:
Royalty Tracking: Without an ISRC, your song could be streamed a million times, and you might not receive a rupee.
Global Distribution: Digital stores and streaming platforms require ISRCs to catalog your music.
Protection Against Theft: ISRC acts as proof of your recorded work.
Analytics & Reporting: It allows platforms and distributors to send precise reports, showing which tracks are performing well.
Who Issues ISRC in India?
In India, ISRC codes are administered by the Indian Music Industry (IMI). Artists, labels, or distributors can register with IMI or work with a music distribution company like Music Publisher India to generate ISRCs automatically for each release.
"We handle ISRC creation for every track distributed through our platform. It’s part of ensuring our artists get the global recognition and revenue they deserve," says Atul Singh, founder of Music Publisher India.
Common Misconceptions
One ISRC for all my songs” – No. Each recording needs its own.
I don’t need an ISRC for YouTube” – Wrong. YouTube Content ID uses ISRCs for proper identification.
Only big labels use ISRCs” – Absolutely false. Every independent artist should have them.
Final Thoughts
The music industry is built on recognition, data, and rights. An ISRC bridges all three. Whether you're a newcomer releasing your first track or a seasoned artist building a catalog, assigning ISRCs is non-negotiable in the professional music world.
Need ISRCs for your songs?
Music Publisher India provides free ISRCs for all distributed tracks. Visit Musicpublisherindia.com or DM us on Instagram @musicpublisher.in to get started
Music Industry | 6th May, 2025
The Indian music industry has seen rapid growth in recent years, driven by digital streaming, independent artists, and film music. While music labels often get the spotlight, music publishers are the unsung heroes who ensure creators get paid and their rights are protected. In this blog, we explore the role of music publishers in India, key players in the market, and the opportunities they offer to composers, lyricists, and producers.
A music publisher is a company or individual that helps songwriters and composers earn money when their music is used commercially. This includes:
Licensing songs for films, TV, ads, and streaming
Collecting royalties from various platforms
Protecting copyright and ensuring legal use
Promoting songs to potential buyers or licensees
Publishers often act as business partners to artists, managing their musical works and ensuring long-term monetization.
To understand the value of music publishers, it's essential to know the kinds of royalties they manage:
Mechanical Royalties – Earned when music is sold, downloaded, or streamed.
Performance Royalties – Earned when music is played on radio, TV, live performances, etc.
Synchronization (Sync) Royalties – When music is used in films, ads, or games.
Print Royalties – From sheet music and lyrics publications.
Many independent artists, composers, and lyricists struggle with tracking royalties across multiple platforms. A publisher simplifies this by:
Registering the work with Performing Rights Organizations (PROs) like IPRS
Handling licensing deals and contracts
Fighting piracy and copyright infringement
Building connections with music supervisors and content creators
Music publishers are particularly helpful in India, where the market is complex and involves multiple languages, media formats, and legal regulations.
India has both international and homegrown music publishers working across Bollywood, regional, and independent sectors.
One of the largest music labels in India, T-Series also operates a publishing arm. They manage massive Bollywood catalogs and dominate YouTube streaming. T-Series owns rights to songs across multiple languages and platforms, often working directly with composers and lyricists.
An Indian division of the global giant, Sony Music Publishing works with established and emerging talent. They handle sync licensing, royalty collection, and artist promotion, making them a trusted partner for many independent artists and film composers.
Saregama holds the rights to thousands of classic songs from the golden era of Indian cinema. They are known for licensing old hits for movies, series, and ads. Their catalog is a goldmine for sync opportunities.
Part of the Times Group, Times Music represents a wide variety of genres — devotional, indie, Bollywood, and regional. They also offer sync services and have partnered with global firms to distribute and monetize Indian music worldwide.
Zee Music has grown rapidly by associating with regional films and Bollywood projects. While primarily a label, they also work closely with publishers and composers to manage rights and royalties efficiently.
TuneCore provides music distribution and publishing services for independent artists. Their publishing division helps musicians register songs, collect international royalties, and license music for sync deals.
Known for Bollywood hits from the 1990s and 2000s, Tips Music has a strong publishing division. They manage rights across multiple platforms and are active in licensing for OTT, films, and global distribution.
If you're an artist, composer, or lyricist, here's how you can approach a music publisher:
Build a Catalog: Publishers look for artists with original, high-quality music.
Get Your Works Registered: Register with IPRS or other collection societies.
Approach Relevant Publishers: Choose publishers that specialize in your genre or language.
Submit a Demo: Prepare a professional portfolio with links to your music, lyrics, and previous work.
Read Contracts Carefully: Understand revenue splits, ownership clauses, and licensing terms.
Royalty Tracking: Publishers track plays on Spotify, YouTube, radio, TV, and OTT platforms.
Global Reach: With publishers like Sony or TuneCore, your music can earn internationally.
Legal Protection: Infringement is common; publishers help you protect your copyright.
Sync Licensing Opportunities: Many artists earn big through music placements in ads, films, or web series.
Career Support: Publishers often help you co-write, collaborate, or promote your music.
Despite the growth, challenges remain:
Lack of awareness among indie artists about publishing rights
Unorganized sector with limited transparency
Piracy and unauthorized use of songs
Language and regional diversity, making standardization difficult
However, reforms by IPRS and newer digital-first platforms are improving the ecosystem.
India’s music publishing landscape is evolving with:
Increased digital royalty collections
OTT boom driving sync licensing demand
Global collaborations with artists and labels
Use of AI and blockchain for royalty tracking and copyright management
With the rise of non-film music, publishers now have a broader role in shaping artist careers beyond Bollywood.
Music publishers in India are becoming increasingly essential for anyone involved in music creation. Whether you're a seasoned Bollywood composer or a bedroom indie artist, partnering with a good publisher can significantly boost your earnings, protect your rights, and open up new revenue streams.
As the Indian music industry goes global, now is the right time to understand and leverage music publishing for long-term success.