Music Publisher India Announces Strategic Collaboration with Goongoonalo to Empower Independent Artists
Music Industry
Music Publisher India Partners with Goongoonalo to Empower Artists in India’s First Artist-Owned Music Ecosystem
Mumbai, India — Music Publisher India, a leading artist services and music distribution company, proudly announces its strategic collaboration with Goongoonalo, India’s groundbreaking artist-owned music ecosystem founded by legendary lyricist Javed Akhtar, renowned composer-singer Shankar Mahadevan, and technologist Sridhar Ranganathan.
This collaboration enables Music Publisher India to onboard, guide, and support artists who wish to join Goongoonalo, helping creators unlock creative freedom, ownership, and direct fan engagement in a rapidly evolving music industry.
What Is Goongoonalo?
Goongoonalo is not a conventional streaming platform. It is a human-centric, artist-led music ecosystem designed to challenge algorithm-dominated models and restore artistic control to creators.
Built by over 35 of India’s top music creators, Goongoonalo offers a dedicated space for:
Original non-film music
Unreleased songs and lyrics
Collaborative and experimental projects
Direct artist–fan interactions
Most importantly, artists on Goongoonalo are shareholders, not just content providers.
Goongoonalo Business Model – A Clear Breakdown
1. Artist Ownership Model
Artists own equity in the platform
Creators are stakeholders in Goongoonalo’s growth
Revenue is not limited to per-stream payouts
2. Creator-First Revenue Streams
Exclusive content access
Digital events, listening sessions, and experiences
Community-based monetization
Direct fan support and participation
3. No Algorithm Pressure
Content discovery is human-curated
Quality, intent, and creativity are prioritized over virality
Artists are not forced to chase trends or numbers
4. Sustainable Ecosystem
Long-term value creation for artists
Fair distribution of revenue
Transparent and collaborative structure
Benefits for Artists
Artists joining Goongoonalo through Music Publisher India gain:
? Creative Freedom
No label restrictions
No algorithmic pressure
Full control over music, lyrics, and release strategy
? Ownership & Long-Term Value
Artists are shareholders in the ecosystem
Growth of the platform benefits creators directly
? Direct Fan Relationships
Communicate directly with listeners
Build a loyal community, not just followers
Share exclusive and behind-the-scenes content
? Professional Onboarding by Music Publisher India
Artist eligibility assessment
Profile creation and content structuring
Release guidance and positioning
Ongoing artist support and strategy
Benefits for Fans
Fans on Goongoonalo experience music in a deeper, more meaningful way:
❤️ Authentic Music Discovery
Handpicked, soulful music curated by artists
No algorithm manipulation
? Direct Artist Access
Conversations, interactions, and live digital events
Insight into the creative process
? Community Participation
Fans become part of a cultural movement
Opportunities to co-create, support, and grow with artists
Music Publisher India’s Role
As an official artist-services partner, Music Publisher India will:
Onboard artists to Goongoonalo
Handle artist coordination and documentation
Provide strategic guidance and industry expertise
Ensure creators fully understand and benefit from the ecosystem
This partnership strengthens Music Publisher India’s mission to empower independent artists, promote non-film music, and create sustainable careers in the Indian music industry.
A New Chapter for Indian Music
Goongoonalo represents a bold shift toward a fair, artist-first future—one where creativity, ownership, and community matter more than algorithms and trends.
With Music Publisher India enabling artists to join this movement, Indian creators now have a powerful new platform to express, connect, and thrive.
About Music Publisher India
Music Publisher India is a full-service music distribution and artist support company offering playlist pitching, catalog optimization, official artist channel setup, Instagram profile linking, and strategic growth solutions for independent musicians across India.
